Search engine optimisation (SEO) is used to generate more relevant traffic to your website using on and off page techniques and best practices. Search engines, such as Google, use an algorithm to determine how websites are ranked when a user enters a search query. Edex uses its expert knowledge and understanding of these algorithms to enable your websites to rank higher on the search engine result pages.
At Edex, we believe SEO is much more than simply bringing traffic to your website. The performance of your website can have a direct impact on your bottom line, so effective Search Engine Optimisation is indispensable. Utilising SEO best practices allows your site to be found by those users who are actively searching for your services or products.
SEO is a long-term strategy that requires time and investment, however achieving a high ranking is a great payoff as it drives a significant amount of traffic to your site without having to pay per click, unlike PPC. Our consultative SEO approach drives rankings and brings relevant traffic to your website, delivering strong conversions and return on investment.