Social media comes in a variety of flavors. You’ve got the vanilla Facebook, the bite-sized dessert that is Twitter, the dish with the perfect presentation known as Pinterest, the on-the-go Instagram, and of course, the zero-calorie Snapchat.
These are just some of the platforms people are using today. There’s truly something for everyone, and that’s part of the appeal. There’s something beyond this, though—several characteristics that tie the whole concept together.
Here’s the bottom line: There are universal truths about social media that made it so insanely popular. Here are five of those traits.

1. The Chance to Meet (and Keep in Touch) with People

This first point is something that resulted from the sheer power of the internet. With a platform like social media, you can suddenly keep in touch with long-lost friends, meet new people, and do all of it from the comfort of your own home. It’s truly remarkable how connected we all are as a result of these platforms. The appeal there is undeniable. To access anyone, anywhere in the world, is a powerful thing.

2. User-Friendly Design for Everyone
Another key aspect that makes social media so successful is the way it’s designed. When it comes to user interface, nothing beats these platforms. Everyone from teenagers to grandparents have figured out how to use Facebook. They’ve managed to make it so simple and easy to use that it reaches any demographic. There’s very little in the world of technology that can match that level of universal appeal and understanding.

3. They Are Free

The word “free” is a powerful tool. People will immediately try something if it’s free, which is why these platforms are so successful. They offer all of these amazing features and connectivity without the hassle of paying for it. The secret sauce lies in the advertising costs and paid games on the platform, but the entry fee is zero.

4. It Helps People Find Jobs

Social media extends beyond simple conversation and photos. Networks like LinkedIn offer a professional platform that helps businesses and job seekers connect. This is another example of how versatile social media can be.

5. It Offers Exposure for Businesses

Social Media Marketing is huge right now, and for good reason. These platforms offer a way for businesses to bring their brand online and spread awareness. There’s also potential for those same companies to engage their customers online and handle customer service issues quickly.
The options for paid advertising are also extremely varied. Companies can utilize targeted options to reach the exact people they are seeking. The options are practically limitless, which leaves plenty of opportunities for businesses to take advantage of these platforms.