Marketing Consulting
Have the right online presence for your businessVoice of Customer (VoC) Programs
Digital channels are continuously expanding to include new online touchpoints your customers may have with your brand. While this certainly includes your website, it also encompasses multiple other areas that fall beyond your control, such as conversations happening about your business on social media as well as online reviews.
Our Voice-of-Customer (VoC) program will help you look at your business from your customers’ perspective, and allow you an insight into the way they perceive your company, brand and offerings.
We combine research methodologies and marketing communication tools to collect customer needs, expectations, likes and dislikes and get them organized into a hierarchy that is sorted by relative importance and impact to create a customer-centric service provision approach that puts your customers’ needs at the center of the stage, and ultimately drives brand, product, and service improvements for an unbeatable customer experience.
Customers Feedback
What your customers are saying about you and what they think about your services.
Measurable KPIs:
Measure your customers' satisfaction rate based on quantitative and qualitative data gathering.
Continuous Improvement:
Develop a customer-centric service provision approach that allows for continuous service improvement and brand growth.
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How We Do It
We use a number of methods to track your customers feedback, and measure the effectiveness of your customer experience, service level and offerings
Quantitative / Qualitative Data Analysis
AI-Guided Text Analysis
Sentimental Analysis
Data Mapping